Auction technology has blossomed around the world, and called into existence a whole new industry, replete with firms, entrepreneurs, consultants, counter-consultants and even a few gunslingers. When the National Bureau of Economic Research’s Market Design Working Group held its first-ever meeting earlier this month, many of the stars were there, mostly economists, but a handful [...]
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Witness the birth of Google, the business giant: Veach and Kamangar argued that all the ad slots should be auctioned off. In search, Google had already used scale, power, and clever algorithms to change the way people accessed information. By turning over its sales process entirely to an auction-based system, the company could similarly upend [...] |
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Copyright © 2012 Joel E Lewis - All Rights Reserved |
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